Social media has its good and bad. I would say the good outweigh the bad by far. Because of social media, people who were exclusive to the masses are now part of the masses.
Actors have access to casting directors, producers, writers, etc. Auditions are no longer only submitted by audition tapes or performed in person; they are sometimes received by casting directors via Skype. Actors can follow casting directors, ask questions and find out about upcoming auditions on Twitter, Facebook or blogs.
Marci Liroff is someone who I follow on Twitter, in the video she expresses that she uses Twitter as a teaching tool.
Jason Reitman recently tweeted a casting call for a role. He needs a “teen football player who is a quiet thoughtful giant”. To cast “difficult unusual roles” Reitman turned to Twitter for help and received 312 tweets within 6 hours.
Marci Liroff speaks of receiving only 3 actors for an audition through the traditional means of getting out casting calls for this unusual role. She was looking for a young boy who uses a wheelchair for ambulation in real life. After turning to social media to post the casting call, she received 50 actor submissions for the role.
Social Media has revolutionized the timing and accessibility of information. The question is can we keep pace?
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